Territory planning
Size and carve up your sales patches on evidence — how many businesses or households of the right type actually sit in each area, before you put a rep or a van in it.
UK Business Counts & Business Demography
Size each sales patch before you commit a rep to it: how many businesses of the right sector and size actually sit in that area.
Census 2021 (England & Wales)
Size and carve up sales patches on the actual make-up of each area — how many households of the right type really sit there — before you put a rep or a van in it.
Gender Pay Gap Reports
Count the large employers in each area and sector, so you size and carve up sales patches on where the big organisations actually are.
GP Practices & Registered Patients
Weight territories by registered patients rather than by practice count, so a patch with a few large practices is not mistaken for a small one.
Population Estimates (mid-year)
Turn raw counts into people-per-head figures for each patch, so you compare areas on demand rather than on how big they happen to be, and set fair targets and resourcing.
Postcode Lookups & Boundaries (ONS)
Roll your customer or sales data up from postcodes to real areas — wards, councils, regions — so you can compare patches like for like and size them against official statistics.
GP Prescribing in England (EPD)
Size and split territories on actual prescribing volume and spend per practice, instead of on headcount or postcode geography.
Road Traffic Counts (AADF)
Weight areas by real vehicle activity — especially useful if your customers are drivers, hauliers or fleets rather than households.
Licensed Vehicles & New Registrations (DVLA)
Size each patch by the vehicles actually in it — vans for a trade supplier, HGVs for a truck dealer, EVs for a charging installer — down to neighbourhood level.