Data for sizing and understanding your market
You can count what a campaign did, but not the shape of the market it landed in — how many buyers there actually are, where they are, and what the areas you trade in are really like. These datasets are the official picture of the population and the businesses around every location in the country.
15 datasets worth your time
UK Business Counts & Business Demography
How many businesses there are in every local authority, broken down by industry, employee size band and legal form — plus how many start up, close down and survive each year. The…
Census 2021 (England & Wales)
The full demographic picture of every neighbourhood in England and Wales, taken on Census Day in March 2021 — age, ethnicity, health, housing, work, qualifications and household m…
Charity Register (England & Wales)
Every registered charity in England and Wales — close to 400,000 of them — with finances, trustees, activities and contact details. The definitive account of who the charitable se…
English Indices of Deprivation (IMD)
Every neighbourhood in England ranked on deprivation — income, employment, education, health, crime, housing and living environment — for roughly 33,000 small areas. The standard…
Gender Pay Gap Reports
Gender pay gap figures for every UK employer with 250 or more staff, filed each year since 2017 — pay and bonus gaps, quartile splits, and each employer's company number. In effec…
MOT Tests & Results (Anonymised)
Every MOT test in Great Britain since 2005 — make, model, age, mileage, pass or fail, and exactly what it failed on. The best free evidence of which vehicles hold up and which do…
Population Estimates (mid-year)
Official population counts for every neighbourhood and local authority, refreshed each year and broken down by age and sex — right down to areas of about 1,500 people. The denomin…
Postcode Lookups & Boundaries (ONS)
The free lookup that turns a postcode into everything else — the neighbourhood, ward, local authority, constituency and region it sits in, plus map coordinates. This is the datase…
GP Prescribing in England (EPD)
Every medicine prescribed by every GP practice in England, month by month — what was dispensed, how much of it, and what it cost. Around 18 million rows a month, with the practice…
Property Sales — Price Paid Data
Every residential property sale registered in England and Wales since 1995 — price, date, full address and property type — straight from HM Land Registry and refreshed every month.
Public Contracts (Contracts Finder)
Every UK public-sector tender and contract award published on Contracts Finder — what was bought, for how much, and which supplier won. The public record of who wins public money,…
Public Transport Stops (NaPTAN)
Every public transport access point in Great Britain — 434,000 bus stops, station entrances, tram platforms, ferry and airport access points and taxi ranks — each with a map coord…
Road Traffic Counts (AADF)
How many vehicles pass 46,000 points on the road network on an average day — split into cars, vans, lorries, buses and bikes, going back to 2000. The closest thing to free footfal…
Schools & Pupils (School Census)
Every school in England with its postcode, size, type and phase — plus who its pupils are: age, year group, free school meals, first language and ethnicity. Taken from the January…
Licensed Vehicles & New Registrations (DVLA)
Every vehicle licensed in Great Britain, counted by neighbourhood — by body type, fuel, make, model and whether it is privately or company owned. The free way to find where the va…
Cannot see what you need?
Tell us what you were hoping to find and we will say whether it exists, who publishes it, and what shape it is in — free, and whether or not you ever become a customer.