For Marketing
Data for sizing and understanding your market
You can count what a campaign did, but not the shape of the market it landed in — how many buyers there actually are, where they are, and what the areas you trade in are really like. These datasets are the official picture of the population and the businesses around every location in the country.
17 datasets on file
I need to understand my market and the people in it
- Broadband Coverage by Postcode (Ofcom Connected Nations)Check whether a candidate office, shop or depot can get gigabit broadband before you take the lease.
- Census 2021 (England & Wales)Profile the people around each of your sites — age, affluence, housing, cars, languages, qualifications — and understan…
- Charity Register (England & Wales)Build target lists of charities filtered to your patch, cause or size — every registered charity with its activities, i…
- English Indices of Deprivation (IMD)Understand who lives around your sites — affluence, employment and health of each neighbourhood — and segment your patc…
- Gender Pay Gap ReportsReach the UK's large employers — every organisation over 250 staff, with industry and location — a ready-made target li…
- GP Prescribing in England (EPD)If you sell to primary care, this tells you exactly which practices prescribe what you are adjacent to, in what volume…
- Licensed Vehicles & New Registrations (DVLA)Size each patch by the vehicles actually in it — vans for a trade supplier, HGVs for a truck dealer, EVs for a charging…
- MOT Tests & Results (Anonymised)Before you buy a van or a fleet, check how that make, model and age actually performs at MOT — real failure rates and r…
- Population Estimates (mid-year)Turn raw counts into people-per-head figures for each patch, so you compare areas on demand rather than on how big they…
- Postcode Lookups & Boundaries (ONS)Roll your customer or sales data up from postcodes to real areas — wards, councils, regions — so you can compare patche…
- Property Sales — Price Paid DataBenchmark any residential property against actual sold prices on the same street or postcode — real transactions, not a…
- Public Contracts (Contracts Finder)Find public-sector buyers and live tenders in your category and area — including contracts flagged as suitable for smal…
- Public Transport Stops (NaPTAN)Count the stops within walking distance of each candidate site and see what kind they are — a location on twelve bus ro…
- Road Traffic Counts (AADF)Compare candidate sites on the traffic actually passing them — and on the right traffic, since a trade counter wants va…
- Schools & Pupils (School Census)Schools are where the families are. Counting pupils within a radius tells you more about a residential catchment than p…
- UK Business Counts & Business DemographySize each sales patch before you commit a rep to it: how many businesses of the right sector and size actually sit in t…
- UK House Price IndexBring a past sale price up to today's value for the same council area and property type — the standard way to update an…
Marketing: tell us what is missing and we will look for it.
Cannot see what you need?
Tell us what you were hoping to find and we will say whether it exists, who publishes it, and what shape it is in — free, and whether or not you ever become a customer.